Performance Ads Executive

About Us:

ArivuPro is an Ed-tech company and Academy in Bangalore established in the year 2015 that offers tutoring services for a wide variety of professional exams in the commerce stream, and we have also tied up with various institutions in India to provide integrated courses. Our aim is to be a one-stop solution for all the needs of commerce professionals.

Qualification: Under Graduate / Post Graduate

Experience: 2 + Years

Job Location: Bangalore

Language: English

Responsibilities :

1. Campaign Planning & Strategy

• Plan and execute lead generation campaigns across Google Ads, Meta (FB/Instagram), YouTube, and LinkedIn

• Define target audience segments, campaign objectives, and budget allocation for each platform

• Conduct competitor research and market analysis before campaign launches

• Collaborate with the content/creative team to align ad messaging with campaign goals

• Build campaign calendars aligned with admission cycles, exam seasons, and key dates

2. Campaign Setup & Execution

• Create and manage campaigns end-to-end - Google, Meta & LinkedIn, YouTube

• Set up proper audience targeting - interest-based, lookalike, remarketing, and custom intent audiences

• Configure conversion tracking

• Build and A/B test multiple ad creatives, copies, and landing page variants

• Ensure proper budget pacing across campaigns daily and monthly

3. Optimization & Performance Management

• Monitor daily campaign performance - CTR, CPL, CPC, ROAS, Conversion Rate

• Optimize bids, audiences, placements, and creatives based on data insights

• Identify underperforming ads and pause/replace with better-performing variants

• Perform regular keyword research, add negative keywords to reduce wasteful spend

• Reduce Cost Per Lead (CPL) while improving lead quality and volume

4. Reporting & Analysis

• Prepare weekly and monthly performance reports with clear insights and recommendations

• Track lead funnel metrics from ad click → form fill → qualified lead → enrolment

• Benchmark performance against industry standards and set improvement targets

5. Cross-functional Coordination

• Work closely with the design team to brief and review creatives for each platform

• Coordinate with the CRM/sales team to track lead quality and feedback loop

• Align with the content team for landing page copy and ad copy optimization

• Liaise with the centre promotion team to sync digital and offline lead gen efforts

6. Testing & Experimentation

• Run structured A/B tests on creatives, headlines, CTAs, and landing pages

• Experiment with new ad formats - Reels Ads, Demand Gen, YouTube Shorts Ads

• Test new audience strategies and document learnings for future campaigns

• Stay updated with platform algorithm changes and adapt strategies accordingly

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person