E-commerce Performance Marketing Executive (Marketplace Ads)
E-commerce Performance Marketing Executive (Marketplace Ads)
Role Overview
We are looking for a performance-driven E-commerce Marketing Executive who will be responsible for planning, executing, and optimizing advertising campaigns across major e-commerce marketplaces and quick commerce platforms.
The role will primarily focus on driving sales through marketplace advertising, keyword optimization, and performance analysis.
Key Responsibilities
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Marketplace Advertising & Campaign Management
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Plan, launch, and scale advertising campaigns across marketplaces such as Amazon, Flipkart, Zepto, Blinkit, Swiggy Instamart, and other platforms.
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Manage and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and other marketplace ad formats.
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Monitor campaign performance and optimize based on ACOS, TACOS, CTR, conversion rate, and overall sales growth.
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Allocate and manage advertising budgets to maximize ROI.
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Listing Optimization & Keyword Strategy
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Conduct keyword research and competitor analysis to identify growth opportunities.
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Optimize product listings to improve organic ranking and discoverability.
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Improve product visibility through keyword indexing and listing optimization.
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Data Analysis & Reporting
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Analyze marketplace data to identify trends and opportunities.
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Track and report campaign performance metrics.
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Provide actionable insights to improve ad efficiency and sales performance.
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Cross-team Coordination
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Coordinate with inventory, supply chain, and catalog teams to ensure product availability during campaigns.
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Work with design/content teams for ad creatives and listing improvements.
Key Requirements
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Hands-on experience managing advertising campaigns on Amazon, Flipkart, or other marketplaces.
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Strong understanding of marketplace algorithms, keyword ranking, and listing optimization.
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Ability to analyze campaign performance and optimize for ROI and sales growth.
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Experience working with D2C brands or e-commerce businesses is preferred.
Good to Have
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Experience working with Amazon Product Intelligence (PI).
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Strong Microsoft Excel skills (mandatory) for reporting and data analysis.
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Prior experience managing ₹10–20 lakh monthly ad budgets across marketplaces.
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Ideal Candidate Profile
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2–4 years of experience in Marketplace Performance Marketing
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Experience handling multi-channel marketplaces
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Strong analytical mindset with a focus on data-driven optimization
Performance Marketing,Campaign Optimization,Search Engine Marketing
Requirements
NA